New Generic Top Level Domains' growth

The New Generic Top-Level domains are developed to enhance business owners’ choice and competition in the domain name registration market. A  Generic Top-Level Domain is an extension like .net, org, or .com. Now in this competitive marketing era a lot of new generic top-level domains (gTLDs) are emerging as .co, .party, .names and many more. The Internet Corporation for Assigned Names and Numbers (ICANN) is established to offer framework for introducing and promoting a competitive background for domain-name registration. In 2005, ICANN's Generic Names Supporting Organization (GNSO) started a policy for the introduction and development of new gTLDs. The main policy-making body for generic top-level domains is GNSO that encourages global participation in the technical management of the Internet. Over nine million domain names have been registered in the new gTLD program globally.

TLDs as a strategic factor of branding and marketing 

There are great opportunities to establish a TLD that is suitable for business identity. TLDs have become a strategic element of branding and marketing. These new gTLDs are getting space in helping businesses to connect with their target audiences. The companies can find a domain names which directly explain their business, industry, band and product with the help of new gTLDs. The new TLDs are beneficial for the consumer in this sense that new TLDs offer better availability for their required brand when they search for new product and service solutions. Now TLDs have become marketing tools for companies to boost their brand image, generate leads, build awareness and differentiate themselves from other brands.

TLDs Trends

The use of new TLDs and their future application are latest and newest TLDs trends. The new TLDs are becoming popular with the advancement in internet marketing because the registration growth of new gTLDs is increasing significantly. Now more customers and businesses come online and this thing contributes more in the growth of domain name registration industry.

Another more newest TLDs trend is that global brands such as Samsung Sony, and Barclay's are introducing their own new gTLDs to get more place in online market globally and to enhance their brand efforts.  Some top business companies like Google and Apple are also using new gTLDs like .abc, .xyz, .NEWS respectively. Recently according to Apple it generates 40 million users for its .NEWS domain, it indicates new gTLDs are working. 

The evolution continues

These tremendous results predict that the online businesses will adopt the new marketing and branding strategies for their companies. It also appears that ICANN will continue to re-evaluate the use of gTLD with including new standards to identify companies online.

Responsive website design tools

The tools and techniques used for website designing make your life easier as a designer. Now in this advanced technological era the use of static mockups is not more useful and there is no distinguished line between designers and developers. The era of the HiDPI screen is dominating our devices, and designers are doing efforts to develop such advanced processes and designs that are easily available to these latest devices.

The set of web designing tools consist a variety services and apps that improve the speed and quality of work. Some designing tools are more basic that guide you to draw rough design and create a style guide for a project. The latest and newest tools consist of lot of interactive features, animations for prototypes, collaborative features for easily discussing, sharing, and presenting designs, without overloading the inbox. The advanced tools used in website designing are as following:

• Atomic is a web designing tool to create a design in browser on PCs and Macs both, and then share designs on all types of devices including the Apple Watch. The use the collaborative abilities of Atomic make it easy to spin out a framework and send it to client for approval.
• Avocode makes a distinguished line between developers and designers. The use of this tool makes it easy to export sketch and Photoshop designs into Avocode, with all elements.
  
• Apple Watch Wireframe Kit is a valuable addition in web designing tools. This tool is used to provide additional services to clients to check how the content would be visible on the Apple Watch.
• Form is a worthy addition to prototyping toolkit. This tool is helpful in creating prototypes for a variety of devices and then adding all the essential animation and interactive effects to show your designing services to your clients.
  
• Frontify is a piece of software that guides designers about creating branding and style for their projects. Te choice of colors is also available with this tool. Frontify Style Guide gives an attractive and easy way to document the colors, fonts etc for your project and the workspace tool makes it easy to create and share designs.
• Macaw is a code savvy web design tool. This tool provides guide about coding techniques. The user interface of this tool looks like Photoshop. The creation of responsive designs is a key feature of Macaw.
  
• Marvel is a code-free design, collaborative and prototyping tool. The transition between pages or slides can be handled through use of timers using this tool.
• Origami is prototyping and free wireframing tool which is created by Facebook team to design their famous products like Messenger and Instagram. This tool is available on iOS, Mac and Apple device.
  
• Pixate is used to simplify the process to create mobile first website prototypes and realistic mobile app and without writing any code. The designs can be created on desktop by connecting your iOS or Android mobile device, and then can be seen on smartphone.
• PowerMockup is a web design tool that is helpful in delivering presentations and collaborating with less technical clients. PowerMockup has a lot of UI elements having power point shapes.

  
• Relay is used to make designing process faster and into a more collaborative space. Relay works with the Chrome browser, Adobe CC web designer apps, Sketch, Mac OS X and its screenshot taking capabilities.
• UXPin is a tool chosen from the planning stage. The popular features to prototypes can easily be added through the UXPin library of elements. These elements include animated navigation drawers popular in today’s mobile sites and apps, fading menus, and animated carousels.

Software Trends and Technologies in Software Development

In this modern technological era it is the need of hour to get updated with current technologies, trends and methodologies to run a successful software house. Software house have experienced team of business analysts, software developers, graphic designers, technical writers and software tester’s etc. IT companies are categories into service companies and product companies.  Google, Facebook, twitter, HP, quora, and amazon are product companies which develop their software associated with their businesses. CTS, TCS, Infosys, HCL, and Accenture, etc are service companies which develop software associated with the client's business and make money. Java, .net and php are the techniques used in both product and service companies. Software house provide top quality services according to the client’s demands and requirements. The services offered by software house include:

• Web Hosting
• Web Designing
• Software Development
• Domain Name Registration
• Mobile Application Development services
• Web application development services
• Desktop Application Development services
• SEO Services 

All above mentioned services are developed on latest and up to date software and techniques. Top technologies used in software development and testing are HTML, .NET, PHP, Java, Ajax, Programming Frameworks, Web Services, Mobile platforms, Web technologies and Content Management Systems (CMS). Rapid change in the software demands and usages of variety of software have increased the responsibility of software house business. Business practices and use of web Applications are changing rapidly in this modern and technological era. Continuous and rapid changes in the business requirements have changed the web development methodologies and trends. Now the clients are more conscious and touchy about their websites so, most of the designs are selected by them. This individualization is changing the business practices so; IT managers should consider the affect of these changes.

Here’s the list of new technologies trends and methodologies to run an established and successful software house industry.

Modern scripting language

Modern scripting language or extension language is a programming language that is used to control one or more software applications. Scripts are different from the core code of the application because they are written in a different language. Scripting languages are nearly always fixed in the applications they control. These languages encourage good practices and methods in programming and program designing and a very easy and quick tool for simple scripts. These modern languages include Ruby, Groovy, and Python etc. The use of modern scripting languages will improve further designs and codes.

Modern version control system

The use of version control system improve software quality, facilitate teamwork and helpful for developers and designers. Git and Mercurial both are latest and leading version control systems. Git is an open source distributed version control system designed to handle small as well as very large projects with efficiency and speed. . Git is used in numerous well-known open-source projects e.g. the jQuery, Linux kernel, Ruby on Rails, Symfony, CakePHP, Fedora, Debian, Perl and many more. A DVCS can be used offline without any constraints. Its use is very popular among developers because of this property.

 NoSQL solutions like MongoDB,  CouchDB

MongoDB and CouchDB both are ‘document-oriented database’ which means that the structure of each row is taken into account instead of rigid schemas. The concept of ‘row’ defines the concept of ‘document’. JSON-like data structures, efficient storage of binary data, dynamic queries, mapreduce support account for their robust and easy use-cases.

Functional programming languages

Functional programming languages are like tools used by professionals for development process. The learning of functional language is necessary to solve the some programming problems. Functional programming describes declarative programming whereas most mainstream languages, including object-oriented programming (OOP) languages such as Visual Basic, C#, C++, and Java –, were designed to maintain imperative (procedural) programming. There are different types of functional programming languages e.g. Scala, Haskell, The Glasgow Haskell Compiler (GHC), Erlang, Ruby, Clojure and Python etc.

Agile principles and concepts

The knowledge of agile management is necessary for managers as well as for the whole team for their own development and management process. Agile is a set of principles providing guidance from project management to daily development. The industry is already adopting agile development trends due to rapidly change in business requirements. Now project managers are more interested in agile project management due to agile development. Project managers should continue learning new development techniques and methodologies to be successful in the current software industry. Some important parts of agile methods are as following:

• Scrum
• Lean
• Kanban
• CI - Continuous Integration
• XP - Extreme Programming
• TDD - Test Driven Development
• BDD - Behavior Driven Development
• Iteration-based development

Javascript ‘dsl’ language

Javascript is a crucial part of web development. Javascript language is included in three top technologies of World Wide Web content production. Most of the websites used javascript language to increase the recognition of javascript for server side web applications. It is also used in desktop and mobile applications, game development, server-side network programming, and in environments e.g. site-specific browsers, PDF documents, and desktop widgets. CoffeeScript and Google’s Dart both languages are excellent and expand Javascript very well.

Mobile web

In this modern era the use of mobile is increasing day by day. The majority of people access the internet through mobile devices and tablets instead of Pc’s and laptops. The hardware characteristics of Mobile devices are relatively different as compare to desktop or laptop computers. So the techniques used for mobile websites would also be different. The responsive designing of website is most important mobile web technique used by web developers and web designers. Responsiveness means your website automatically adjust itself according to the device used. Responsive design basically means that web page responds to different screen sizes and resolutions. Device mode is a new tool which allows you to quickly see how your website works on different mobile devices. The techniques used in mobile web include:

• Mobile UI kits
• Responsive design
• iOS/Android development
• Site size/performance optimization
• UC approach to mobile web designing
• Use of CSS3 media queries

HTML5 and CSS3

HTML5 and CSS3 are emerging technologies in web development. Cascading Style Sheets (CSS) describes the document formatting written in HTML or XHTML which are markup languages. CSS enables developers and designers to make changes in layout, font, color, size, borders, alignment, and spacing of a web page. CSS3 is a new version of CSS which enables developers to make web pages with heavy content, complete with graphic elements such as gradients, drop shadows, multi-column layouts, and border effects etc. Top CSS3 features are font face, opacity, border-radius, box and text shadow, RGBA colors, gradient, multiple backgrounds, transform and transition.

Hypertext Markup Language (HTML) is used to present web pages and other related information in a browser. HTML is written in the form of paired tags to identify the beginning and end of an element. HTML5 is the fifth revision of the HTML standard.  HTML5 consists of variety of new attributes, elements, and APIs e.g. Multimedia support, New input types, local storage, in place editable content, custom data attributes, Canvas, semantic tags like aside, header, footer, section, article etc.