Key elements of Web Development and Digital Web designing

Web development is a rapidly growing industry with the advancement in digital technologies. Web development is a process of developing plain text single page to complex web-based internet applications and social network services using latest and innovative techniques and methodologies. Websites are not only source of working but also a source of social networking and communication. The services offered by web development companies include web server, web designing, e-commerce development, web content development, and network security configuration etc.

The web development company has professional and experienced team of developers and efficient designers who use web development techniques and software like Adobe Dreamweaver and have full knowledge of programming languages like Hypertext Markup Language (HTML) and XML etc. The world class web development companies’ heir a number of web developers having expertise in developing websites on latest methodologies like Agile to reach their business on the top.  The expert, professional, and talented web developers have full knowledge of

 

• ·        Web designing
• ·        Graphic designing
• ·        Website redesigning
• ·        Mobile responsiveness
• ·        Information architecture
• ·        Information architecture
• ·        Search engine optimization
• ·        Web application development
• ·        Web usability and  accessibility

Recently Content management systems (CMS) technique is widely used to make changes in the websites e.g. adding and removing content to the websites without having expertise and technical knowledge and without webmaster intervention. Content management systems (CMS) are often used to run websites having blogs, news, phone numbers, pictures, movies, scientific data, and to control, revise, store and publish documentation.  

A web development and designing company distinguishes and competes to other companies by following creative process of web designing controlled by skillful team of product engineers and designers. Many companies start business on the base of few principles like quality, value, or customer service whereas a creative and innovative company has design, creativity and its foundation in its mind. Building a professional, attractive and productive website is not an easy job. The web designers have to do a lot of efforts to make websites good-looking, appealing and attention-grabby. The web designers use variety of tools to design websites and use latest and up to dated techniques in this process. The process of digital designing is not easy technique for web designing. It involves art as well as science. A well designed website makes good image of company. The digital designing process includes;

• ·        User Interface (UI) design
• ·        User Experience (UX) Design
• ·        Interaction Design
• ·        Visual Design

All above mentioned elements are essential for building attractive and high quality website. The user interface design is used to make the user's interaction simple and efficient. A user experience (UX) design is a process that solves a problem of design and development considering the user’s needs and goals. The main focus of Interaction design is on visitors’ behavior and on desires and needs of the people. The designers must be careful in the designing process because emotional responses of the visitors mostly depend on designs. The success of product and services directly depend on the emotions which they convey so products must convey positive emotions rather than negative one. The use of expressive interfaces can convey such aspects. The following interface’s aspects can increase interface's perceived effectiveness.

• ·        Graphical layouts
• ·        Font sizes and color palette
• ·        The use of dynamic icons
• ·        Creating a sense of interactivity
• ·        Correct use of typography
• ·        Space, image and color
• ·        Animations and sound to communicate a state of operation

There should be balance between unity and variety element of visual designs. The use of space increase readability and reduce noise so, white space is an important part of layout strategy. Designers create hierarchies with the use of colors, placement on the page and different font sizes. The technique of contrast is used to make items prominent with the change of size and color etc. By keeping in mind all above mentioned aspects and techniques the designers would to able to make good-looking and attention grabby websites to get targeted traffic. 

Steps to Create a Successful SEO Strategy

Search engine optimization (SEO) is a base of an online marketing strategy. A website’s short-term and long-term online success totally depends upon the quality SEO. A website can be searched organically on different search engines like Google, yahoo, MSN, twitter etc if it is based on professional and effective SEO work. Because organic search results are more clickable rather than paid search results. It is necessary to hire a professional SEO expert who knows about all the latest SEO strategies for getting targeted traffic. It can take a long time for getting initial results but if the work is done properly and according to latest ongoing strategies then results would have long lasting effect.

Today is the time of digital products and technology, so it’s compulsory for any offline and online business to build online presence to compete their competitors. Social media marketing is essential and useful tool for getting more traffic and advertising products and services online. Because it engages you to the audience and builds good relations with them. The online marketing increase more customers and generate large sales because now a day’s most of the customers do online shopping for their convenience. Screaming Frog (a desktop-based tool), Deep Crawl (a cloud-based tool), and Search Console (the free web-based tool from Google themselves) are different types of tools having different strength and use to perform a technical SEO audit. Some businesses choose any one tool or the combination of all these tools according to the business requirements. 

Google changes its search algorithm every year. Most of these changes are minor but a few major algorithmic update (such as Google Penguin and Google Panda) significantly affect website’s search results. These Google updates help to explain changes organic website rankings and traffic changes for search marketers and ultimately improve search engine optimization. Recently many people saw ranking changes in Google and label it massive update like penguin. But after few days Google finally confirmed that there was a core ranking change but unrelated to Penguin. Due to Google algorithmic changes the Google criteria for websites ranking changes so plans and strategies for SEO also changes. Here are some useful SEO rules and strategies to get targeted traffic and high ranking on search engines in the present year 2016.

·      Things change very fast in the search marketing world with Google rolling algorithm updates which appear a few times per year.  These algorithm updates change the rules for marketers every year. There are lots of companies which promise to achieve first page rankings on search engines within a very short time. But now rules and strategies for SEO have changed. First take time doing digging of some popular SEO agencies, read their published content, blogs, articles reviews, testimonials and case studies from previous clients to get idea about quality SEO strategies.

·       These days most SEO companies offer the very same link building packages for all the clients without doing any proper link profile analysis. But in reality things don’t work exactly the same for everyone. No doubt now a day’s link building is still crucial for getting high ranking but quality matters other than quantity. A variety of link building options, custom outreach services and detailed research methods should follow other than choosing cheap package.

·        There is no need to build lots of links to register a huge traffic at your website. There is just need to write blogs with valuable and quality content at your website and publish it on different links. Posting of effective content on high page rank site generate a lot of visitors.   

·        On-Page SEO is crucial to help the search engines understand what your website is about. Google loves page titles. Page title and Meta description should be simple, attractive and clearly defined to get more clicks from search. Just keep your keywords in the back of your mind. 

 

 ·        Every software house provides different types of services. Create different web pages according to the number of keyword list. The first rule of SEO is relevance so there should be different web pages and different links for each service so that search engine easily crawl all the links of your website and customers easily find you in search engines no matter what keywords they use.

·        It is important to stay on top of SEO news and Google changes that affect website ranking and SEO strategies.There are many online resources that make it easy for you to stay updated.

·         Fetch and render is a Google tool that allows you to see how Google views your website. If the website is not responsively designed and Google will not render your site then this site would not be user friendly.

·        Reviews are essential element for developing a strategic advantage. It is a very simple and effective way to get more clicks from search. Make a list of 10 clients those are happy and satisfied with your business ask them to Google your name and business and leave a good review about website. The clients can also leave reviews on Facebook page along with Google. Social media is a huge factor for local businesses and reviews on them will often show up in a brand search for your business.

·        The business listings and important directories are the best places for those users who are looking at specific directories.

·        Create a list of all the different web pages that you want to create and rank them according to importance. Through keyword research and optimization SEO experts can create new web pages and enhance existing pages. Keep web pages list updated to achieve the business goals.

·        To Monitor and track your data and results, setup a Google Analytic account (to monitor organic traffic on a daily, weekly, monthly basis.) make a spreadsheet (to track the on-page changes) Utilize a rank tracking software (to monitor search positions over time).