New Generic Top Level Domains' growth

The New Generic Top-Level domains are developed to enhance business owners’ choice and competition in the domain name registration market. A  Generic Top-Level Domain is an extension like .net, org, or .com. Now in this competitive marketing era a lot of new generic top-level domains (gTLDs) are emerging as .co, .party, .names and many more. The Internet Corporation for Assigned Names and Numbers (ICANN) is established to offer framework for introducing and promoting a competitive background for domain-name registration. In 2005, ICANN's Generic Names Supporting Organization (GNSO) started a policy for the introduction and development of new gTLDs. The main policy-making body for generic top-level domains is GNSO that encourages global participation in the technical management of the Internet. Over nine million domain names have been registered in the new gTLD program globally.

TLDs as a strategic factor of branding and marketing 

There are great opportunities to establish a TLD that is suitable for business identity. TLDs have become a strategic element of branding and marketing. These new gTLDs are getting space in helping businesses to connect with their target audiences. The companies can find a domain names which directly explain their business, industry, band and product with the help of new gTLDs. The new TLDs are beneficial for the consumer in this sense that new TLDs offer better availability for their required brand when they search for new product and service solutions. Now TLDs have become marketing tools for companies to boost their brand image, generate leads, build awareness and differentiate themselves from other brands.

TLDs Trends

The use of new TLDs and their future application are latest and newest TLDs trends. The new TLDs are becoming popular with the advancement in internet marketing because the registration growth of new gTLDs is increasing significantly. Now more customers and businesses come online and this thing contributes more in the growth of domain name registration industry.

Another more newest TLDs trend is that global brands such as Samsung Sony, and Barclay's are introducing their own new gTLDs to get more place in online market globally and to enhance their brand efforts.  Some top business companies like Google and Apple are also using new gTLDs like .abc, .xyz, .NEWS respectively. Recently according to Apple it generates 40 million users for its .NEWS domain, it indicates new gTLDs are working. 

The evolution continues

These tremendous results predict that the online businesses will adopt the new marketing and branding strategies for their companies. It also appears that ICANN will continue to re-evaluate the use of gTLD with including new standards to identify companies online.