Best SEO Technique: Diversity

Technological evolution requires changes in the approach followed by entrepreneurs and business owners to promote their brand and withstand the competition simultaneously. Considering the rise of web marketing entrepreneurs are not only limited to their brand’s online presence only, but competing for good ratings in Search Engine Result Pages (SERPs) too. However, their online presence, web content or services can get better exposure only if optimized by a top SEO Expert . Thus, an effective search optimization is a must to implement in any case.

A simple Google Search against the “SEO Expert” keyword can bring you up with millions of results on SERPs which also indicates the significance of SEO services. However top on SERPs will be those companies who implement a best SEO technique and that is the diversification of content and marketing strategy.  A potential clientele may live in different cultures owing different values, experiences, expectations, and interaction manners. Even within a similar culture, such differences may appear between different subgroups on the basis of age, gender, profession, religion ethnicity etc.


Diversity in web marketing involves considering the fact that marketing strategy must incorporate alternative ways of communicating with diverse groupings of people. With that strategy, backed upon diversity, web marketers develop a mix of different communication methods, in order to reach people in targeted niche or segments. Same applies for SEO techniques too. A tidbit shared by a premium SEO Service is stated below in this spectrum. 
Diversify Anchor keywords which mean to make sure that anchor texts in your website are not repeated with the same word over and over. They must be simple to understand for readers but not used repetitively on a website as Bots may treat it as spam.
Another key is to implement a link-building strategy based on diversified sources. As different sources have different PR, Domain Authority and Crowd so you will not be limited to only a single source. If one may lack in credibility then another may rock.   
Diversification is one of the best SEO technique used by SEO Experts. Just implement it and watch the work wonders yourself in the domain of both traditional and web marketing. 

Video Optimization: The Power of YouTube

Video optimization is great for search engine optimization (SEO). Marketers have the opportunity to improve search rankings for your web pages and achieve increased visibility by implementing images, search engines incorporating video, and news into search results. Videos can increase chance of your websites’ visibility and high ranking in major Search Engines if videos are effectively optimized. Videos are the most powerful way to engage visitors and encourage them to stay on your website for a longer period of time that is good thing for your website’s search engine optimization.

Videos are the essential part of the online marketing strategy; but video optimization is not as commonly practiced as content optimization and website. Search engine optimization companies should properly know how to use, plan and optimized videos for their websites so that they can support your overall marketing strategy. Marketers can improve the searchability of their videos with the use of YouTube, the second largest search engine in the world after Google.

  

Role of YouTube in Search Engine Optimization (SEO)

People see millions of videos on YouTube on daily basis and generate billions of views. A strong YouTube presence can have an unbelievable impact on your brand and give the chance to connect with the millions of visitors. YouTube also offer SEO benefits in search engine results pages (SERPs). Google shows the content results related to search query including video thumbnails mixed in with text links within the SERP.

Google knows that a majority of people will see video rather than reading a blog or article for detailed understanding of their search queries. This thing indicates that a well-optimized video can be displayed significantly on Google, getting more traffic and helping you to advertise your brand. 

YouTube has its own internal algorithm Like Google that dictates the order in which videos display in the search results. Keyword relevance, watch time, your number of subscribers, video length and customer reactions, including comments, likes and dislikes are the key factors that the algorithm uses when adjusting these rankings. The following tips and techniques will be effective and helpful for video optimization.

Provide the Right Types of Content

The effective and quality content improve the watch time of video. YouTube users are interested to see videos related to their search. The videos that are just promotional and are unrelated with your brand will not be successful on YouTube.

You should focus on two basic types of video e.g. emotional videos that indicate an emotional reaction, such as inspirational videos and educational videos that provide information and instructions to viewers. YouTube visitors search videos according to their needs, so the videos should contain content that addresses these needs.  The watch time of video should not be too long. Most of the top videos on YouTube are around three minutes long.

Make Video Content Easy for Google and YouTube

The video content should have relevant information and major keywords so that Google and YouTube can easily understand your video content and make decision video ranking.There are few steps to create an easy and understandable video content.

 

• The video title should contain major keywords for which you want to rank your video.
• The tags, keywords and ample should be used wisely so that the YouTube viewers get the required video easily.
• The video description should be lengthy having a number of hundred words and sufficient relevant keywords. This thing will optimize your video for YouTube and Google and will result higher ranking on the first page of a general Google SERP.
• The use of closed captions and uploading a transcript improve the value of your video. The inclusion of these features also makes it easier for customers to use your information as they want, such as watching the video on mute not to disturb coworkers.
• Your brand’s well-developed YouTube channel page with sufficient subscribers also contribute to maintain your position in the industry, which can help improve your rankings and make it easier for you to attract new viewers.

Create a Strong Call to Action

When visitors watch your video, this is the ideal time for you to make call to action (CTA) and encourage them to visit and see more videos that you have to offer. YouTube annotations can be a great place for a CTA. The annotations should be useful and relevant for the viewers.

Promote Your Video on Video Sharing Sites

Promoting video on a variety of video sharing sites is the final step in optimization. Once your video has been marked up now it is up to you to encourage viewers and maximize its online exposure. Promote your video through a variety of social media accounts, including your Google+ page, linkedIn, twitter and Facebook. Embed the video on your blog and company website. Encourage your followers to interact with the videos, by sharing them with others and commenting on them. When people comment and react to the video, it adds value for your video ranking.

Essential Ways to Promote Content Marketing

In this digital marketing era, it is essential for almost all business to get SEO services to get high ranking on different search engines.  Most of the people visit websites to collect local and world news and to gets information for their required services. Most of the businesses have included blog sites into their websites to deliver latest and up-to-dated news and information to their customers. This is the best way to attract free targeted visitors and boost the websites ranking, advertising your products and services and as a result more sales and earnings to your business.

The SEO expert content writers uses a variety of writing techniques and methods  to make their content interesting, informative and related to the keyword and post this quality content on high page rank websites to get targeted traffic. The SEO expert uses alt tags containing relevant keywords and a description of the image they are changing. It is essential to state Meta description and includes a fast summary of your content that Google will display to the visitors, and include keywords in description ideally in the first sentence while using Wordpress to develop and promote your content and website.

 The most popular online search engine, Google shows 10 search results per page. If your website is in the top 10 search engines results then it would definitely get higher traffic as compare to later pages of Google search. The content writers and bloggers include pictures, graphics and videos related to the topic to make their content eye catching, interesting and attractive and post this material on websites which are upgrade and cache routinely. High page rank news websites, educational websites, bookmarking websites, business listing and directory submission sites and social media sites like Facebook, G+, LinkedIn and twitter etc are used for link building. The main objective of  search engines is to provide very best and most suitable links  and information to the users so that they visit your website and stay on it, get the required services and keep coming back to your site and make your clients from visitors.

Software Trends and Technologies in Software Development

In this modern technological era it is the need of hour to get updated with current technologies, trends and methodologies to run a successful software house. Software house have experienced team of business analysts, software developers, graphic designers, technical writers and software tester’s etc. IT companies are categories into service companies and product companies.  Google, Facebook, twitter, HP, quora, and amazon are product companies which develop their software associated with their businesses. CTS, TCS, Infosys, HCL, and Accenture, etc are service companies which develop software associated with the client's business and make money. Java, .net and php are the techniques used in both product and service companies. Software house provide top quality services according to the client’s demands and requirements. The services offered by software house include:

• Web Hosting
• Web Designing
• Software Development
• Domain Name Registration
• Mobile Application Development services
• Web application development services
• Desktop Application Development services
• SEO Services 

All above mentioned services are developed on latest and up to date software and techniques. Top technologies used in software development and testing are HTML, .NET, PHP, Java, Ajax, Programming Frameworks, Web Services, Mobile platforms, Web technologies and Content Management Systems (CMS). Rapid change in the software demands and usages of variety of software have increased the responsibility of software house business. Business practices and use of web Applications are changing rapidly in this modern and technological era. Continuous and rapid changes in the business requirements have changed the web development methodologies and trends. Now the clients are more conscious and touchy about their websites so, most of the designs are selected by them. This individualization is changing the business practices so; IT managers should consider the affect of these changes.

Here’s the list of new technologies trends and methodologies to run an established and successful software house industry.

Modern scripting language

Modern scripting language or extension language is a programming language that is used to control one or more software applications. Scripts are different from the core code of the application because they are written in a different language. Scripting languages are nearly always fixed in the applications they control. These languages encourage good practices and methods in programming and program designing and a very easy and quick tool for simple scripts. These modern languages include Ruby, Groovy, and Python etc. The use of modern scripting languages will improve further designs and codes.

Modern version control system

The use of version control system improve software quality, facilitate teamwork and helpful for developers and designers. Git and Mercurial both are latest and leading version control systems. Git is an open source distributed version control system designed to handle small as well as very large projects with efficiency and speed. . Git is used in numerous well-known open-source projects e.g. the jQuery, Linux kernel, Ruby on Rails, Symfony, CakePHP, Fedora, Debian, Perl and many more. A DVCS can be used offline without any constraints. Its use is very popular among developers because of this property.

 NoSQL solutions like MongoDB,  CouchDB

MongoDB and CouchDB both are ‘document-oriented database’ which means that the structure of each row is taken into account instead of rigid schemas. The concept of ‘row’ defines the concept of ‘document’. JSON-like data structures, efficient storage of binary data, dynamic queries, mapreduce support account for their robust and easy use-cases.

Functional programming languages

Functional programming languages are like tools used by professionals for development process. The learning of functional language is necessary to solve the some programming problems. Functional programming describes declarative programming whereas most mainstream languages, including object-oriented programming (OOP) languages such as Visual Basic, C#, C++, and Java –, were designed to maintain imperative (procedural) programming. There are different types of functional programming languages e.g. Scala, Haskell, The Glasgow Haskell Compiler (GHC), Erlang, Ruby, Clojure and Python etc.

Agile principles and concepts

The knowledge of agile management is necessary for managers as well as for the whole team for their own development and management process. Agile is a set of principles providing guidance from project management to daily development. The industry is already adopting agile development trends due to rapidly change in business requirements. Now project managers are more interested in agile project management due to agile development. Project managers should continue learning new development techniques and methodologies to be successful in the current software industry. Some important parts of agile methods are as following:

• Scrum
• Lean
• Kanban
• CI - Continuous Integration
• XP - Extreme Programming
• TDD - Test Driven Development
• BDD - Behavior Driven Development
• Iteration-based development

Javascript ‘dsl’ language

Javascript is a crucial part of web development. Javascript language is included in three top technologies of World Wide Web content production. Most of the websites used javascript language to increase the recognition of javascript for server side web applications. It is also used in desktop and mobile applications, game development, server-side network programming, and in environments e.g. site-specific browsers, PDF documents, and desktop widgets. CoffeeScript and Google’s Dart both languages are excellent and expand Javascript very well.

Mobile web

In this modern era the use of mobile is increasing day by day. The majority of people access the internet through mobile devices and tablets instead of Pc’s and laptops. The hardware characteristics of Mobile devices are relatively different as compare to desktop or laptop computers. So the techniques used for mobile websites would also be different. The responsive designing of website is most important mobile web technique used by web developers and web designers. Responsiveness means your website automatically adjust itself according to the device used. Responsive design basically means that web page responds to different screen sizes and resolutions. Device mode is a new tool which allows you to quickly see how your website works on different mobile devices. The techniques used in mobile web include:

• Mobile UI kits
• Responsive design
• iOS/Android development
• Site size/performance optimization
• UC approach to mobile web designing
• Use of CSS3 media queries

HTML5 and CSS3

HTML5 and CSS3 are emerging technologies in web development. Cascading Style Sheets (CSS) describes the document formatting written in HTML or XHTML which are markup languages. CSS enables developers and designers to make changes in layout, font, color, size, borders, alignment, and spacing of a web page. CSS3 is a new version of CSS which enables developers to make web pages with heavy content, complete with graphic elements such as gradients, drop shadows, multi-column layouts, and border effects etc. Top CSS3 features are font face, opacity, border-radius, box and text shadow, RGBA colors, gradient, multiple backgrounds, transform and transition.

Hypertext Markup Language (HTML) is used to present web pages and other related information in a browser. HTML is written in the form of paired tags to identify the beginning and end of an element. HTML5 is the fifth revision of the HTML standard.  HTML5 consists of variety of new attributes, elements, and APIs e.g. Multimedia support, New input types, local storage, in place editable content, custom data attributes, Canvas, semantic tags like aside, header, footer, section, article etc.