Google Increases
Mobile Importance:
Google announced that “mobile-friendliness” will now be used
a ranking signal. The update will go into effect as per announcements and will
impact mobile searches in all languages worldwide. In addition, Google announced
it is beginning to use information from indexed apps as a ranking factor for
users who are logged-in and have the app installed; a change that will likely
result in Google displaying content from indexed apps more prominently (and
more often) in the SERPs.
Product
Reviews in Power:
As a CEO Web Application Development Services in Islamabad,
Web Developer in Islamabad, I keep myself updated by reading new magazines. Recently
read a magazine which revealed that majority of mobile shoppers consider
reviews. Surprisingly, the study found that 80+ percent of consumers actually
seek out negative reviews to validate the authenticity of the product’s overall
reviews and trustworthiness of the website they are shopping.
Bings
Auction Insights:
Knowing who your competitors are and how their impressions
are faring compared to your own can be tricky for any of a CEO Web Application Development Services in Islamabad, Web Developer in Islamabad, but Bing is
looking to solve this problem with a new tool called Auction Insights. The
solution will enable U.S. advertisers to better gauge their performance in
comparison to advertisers that are competing against them in the same keyword
auctions. While this tool will not reveal the actual amount that competitors
are bidding or the exact keywords being used in their campaigns, it will
provide advertisers with some useful competitive intelligence.
Design
Speed:
Every 100ms of loading time decreases revenue by 1% (source: Amazon).
Load time performance is crucial when designing and developing for a great user
experience - be it on mobile or desktop devices. Some ways to design for this
include optimizing images sizes for responsive design, minifying CSS and JavaScript
and removing unnecessary page elements.
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