Web spammer used search engine optimization techniques to boost their websites of low ranking websites into highest level search rankings. Mostly used search engine optimizations techniques include material keyword generation, directory submission, and link exchanges etc.
Two
ways
of internet marketing are associated with web search engines: Paid placement
and search engine optimization.
- The paid placement is tackled search engine from sponsored or paid results. The internet search engine shows results with quality but these search engines placed charges to boost their websites. They calculate charges by placing keywords or clicking on those keywords means cost per click.
- Search engine optimization is another way of optimizing websites with free of cost. Search engine optimization is going to very popular.
According to the Bo Xing and Zhangxi Lin with two
conditions cost of keywords has increased 19% and natural results are seen as
intention and unbiased than paid or sponsored results. Unlimited keywords are
placed in internet search engine daily and internet users wait for high quality
of results and they retrieve them.
- To achieve high rankings in the search engines link manipulation is important and another way to get these tasks in web search engines. The exchanging links between other websites are the way to draw link exchanges or reciprocal links.
- There are many ways to do the link exchange with a webmaster. The one is that to show interest in link exchange on web pages. The second is that to send email to other web owners as the request for link exchange.
The
Top SEO experts used to rank the sites with unique
techniques in the little amount of time at nominal charges. The webmaster also
sends the request for link exchange on many discussion forums between specific
categories of link exchanges. There is some webmaster shows interests that they
will agree on a good ranking website to exchange links between related
categories.
The directories are
used to promote websites and improve search engine ranking.
The directory
submission presents good opportunities when you place the link with titles for
submission. Directories are too big and they require assured page rank for
proper indexing pages. The directory submission plays a vital role to build links
and boost websites with high rankings. Sometimes the Domain name Registration also affects the ranking of websites.
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