Video Optimization: The Power of YouTube

Video optimization is great for search engine optimization (SEO). Marketers have the opportunity to improve search rankings for your web pages and achieve increased visibility by implementing images, search engines incorporating video, and news into search results. Videos can increase chance of your websites’ visibility and high ranking in major Search Engines if videos are effectively optimized. Videos are the most powerful way to engage visitors and encourage them to stay on your website for a longer period of time that is good thing for your website’s search engine optimization.

Videos are the essential part of the online marketing strategy; but video optimization is not as commonly practiced as content optimization and website. Search engine optimization companies should properly know how to use, plan and optimized videos for their websites so that they can support your overall marketing strategy. Marketers can improve the searchability of their videos with the use of YouTube, the second largest search engine in the world after Google.

  

Role of YouTube in Search Engine Optimization (SEO)

People see millions of videos on YouTube on daily basis and generate billions of views. A strong YouTube presence can have an unbelievable impact on your brand and give the chance to connect with the millions of visitors. YouTube also offer SEO benefits in search engine results pages (SERPs). Google shows the content results related to search query including video thumbnails mixed in with text links within the SERP.

Google knows that a majority of people will see video rather than reading a blog or article for detailed understanding of their search queries. This thing indicates that a well-optimized video can be displayed significantly on Google, getting more traffic and helping you to advertise your brand. 

YouTube has its own internal algorithm Like Google that dictates the order in which videos display in the search results. Keyword relevance, watch time, your number of subscribers, video length and customer reactions, including comments, likes and dislikes are the key factors that the algorithm uses when adjusting these rankings. The following tips and techniques will be effective and helpful for video optimization.

Provide the Right Types of Content

The effective and quality content improve the watch time of video. YouTube users are interested to see videos related to their search. The videos that are just promotional and are unrelated with your brand will not be successful on YouTube.

You should focus on two basic types of video e.g. emotional videos that indicate an emotional reaction, such as inspirational videos and educational videos that provide information and instructions to viewers. YouTube visitors search videos according to their needs, so the videos should contain content that addresses these needs.  The watch time of video should not be too long. Most of the top videos on YouTube are around three minutes long.

Make Video Content Easy for Google and YouTube

The video content should have relevant information and major keywords so that Google and YouTube can easily understand your video content and make decision video ranking.There are few steps to create an easy and understandable video content.

 

• The video title should contain major keywords for which you want to rank your video.
• The tags, keywords and ample should be used wisely so that the YouTube viewers get the required video easily.
• The video description should be lengthy having a number of hundred words and sufficient relevant keywords. This thing will optimize your video for YouTube and Google and will result higher ranking on the first page of a general Google SERP.
• The use of closed captions and uploading a transcript improve the value of your video. The inclusion of these features also makes it easier for customers to use your information as they want, such as watching the video on mute not to disturb coworkers.
• Your brand’s well-developed YouTube channel page with sufficient subscribers also contribute to maintain your position in the industry, which can help improve your rankings and make it easier for you to attract new viewers.

Create a Strong Call to Action

When visitors watch your video, this is the ideal time for you to make call to action (CTA) and encourage them to visit and see more videos that you have to offer. YouTube annotations can be a great place for a CTA. The annotations should be useful and relevant for the viewers.

Promote Your Video on Video Sharing Sites

Promoting video on a variety of video sharing sites is the final step in optimization. Once your video has been marked up now it is up to you to encourage viewers and maximize its online exposure. Promote your video through a variety of social media accounts, including your Google+ page, linkedIn, twitter and Facebook. Embed the video on your blog and company website. Encourage your followers to interact with the videos, by sharing them with others and commenting on them. When people comment and react to the video, it adds value for your video ranking.