Friday, 19 February 2016

Key elements of Web Development and Digital Web designing


Web development is a rapidly growing industry with the advancement in digital technologies. Web development is a process of developing plain text single page to complex web-based internet applications and social network services using latest and innovative techniques and methodologies. Websites are not only source of working but also a source of social networking and communication. The services offered by web development companies include web server, web designing, e-commerce development, web content development, and network security configuration etc.


The web development company has professional and experienced team of developers and efficient designers who use web development techniques and software like Adobe Dreamweaver and have full knowledge of programming languages like Hypertext Markup Language (HTML) and XML etc. The world class web development companies’ heir a number of web developers having expertise in developing websites on latest methodologies like Agile to reach their business on the top.  The expert, professional, and talented web developers have full knowledge of
 
  • ·        Web designing
  • ·        Graphic designing
  • ·        Website redesigning
  • ·        Mobile responsiveness
  • ·        Information architecture
  • ·        Information architecture
  • ·        Search engine optimization
  • ·        Web application development
  • ·        Web usability and  accessibility

Recently Content management systems (CMS) technique is widely used to make changes in the websites e.g. adding and removing content to the websites without having expertise and technical knowledge and without webmaster intervention. Content management systems (CMS) are often used to run websites having blogs, news, phone numbers, pictures, movies, scientific data, and to control, revise, store and publish documentation.  



A web development and designing company distinguishes and competes to other companies by following creative process of web designing controlled by skillful team of product engineers and designers. Many companies start business on the base of few principles like quality, value, or customer service whereas a creative and innovative company has design, creativity and its foundation in its mind. Building a professional, attractive and productive website is not an easy job. The web designers have to do a lot of efforts to make websites good-looking, appealing and attention-grabby. The web designers use variety of tools to design websites and use latest and up to dated techniques in this process. The process of digital designing is not easy technique for web designing. It involves art as well as science. A well designed website makes good image of company. The digital designing process includes;
  • ·        User Interface (UI) design
  • ·        User Experience (UX) Design
  • ·        Interaction Design
  • ·        Visual Design


All above mentioned elements are essential for building attractive and high quality website. The user interface design is used to make the user's interaction simple and efficient. A user experience (UX) design is a process that solves a problem of design and development considering the user’s needs and goals. The main focus of Interaction design is on visitors’ behavior and on desires and needs of the people. The designers must be careful in the designing process because emotional responses of the visitors mostly depend on designs. The success of product and services directly depend on the emotions which they convey so products must convey positive emotions rather than negative one. The use of expressive interfaces can convey such aspects. The following interface’s aspects can increase interface's perceived effectiveness.

  • ·        Graphical layouts
  • ·        Font sizes and color palette
  • ·        The use of dynamic icons
  • ·        Creating a sense of interactivity
  • ·        Correct use of typography
  • ·        Space, image and color
  • ·        Animations and sound to communicate a state of operation
There should be balance between unity and variety element of visual designs. The use of space increase readability and reduce noise so, white space is an important part of layout strategy. Designers create hierarchies with the use of colors, placement on the page and different font sizes. The technique of contrast is used to make items prominent with the change of size and color etc. By keeping in mind all above mentioned aspects and techniques the designers would to able to make good-looking and attention grabby websites to get targeted traffic. 

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