Video optimization is great for search engine optimization (SEO). Marketers
have the opportunity to improve search rankings for your web pages and achieve
increased visibility by implementing images, search engines incorporating
video, and news into search results. Videos can increase chance of your
websites’ visibility and high ranking in major Search Engines if videos are effectively
optimized. Videos are the most powerful way to engage visitors and encourage them to stay on your website for a longer period of time that is good thing for your website’s search engine optimization.
Videos are the essential part of
the online marketing strategy; but video optimization is not as commonly
practiced as content optimization and website. Search engine optimization companies should properly know how to
use, plan and optimized videos for their websites so that they can support your
overall marketing strategy. Marketers can improve the searchability of their
videos with the use of YouTube, the second largest search engine in the world
after Google.
Role
of YouTube in Search Engine Optimization (SEO)
People see millions of videos on
YouTube on daily basis and generate billions of views. A strong YouTube
presence can have an unbelievable impact
on your brand and give the chance to connect with the millions of visitors.
YouTube also offer SEO benefits in search engine results pages (SERPs). Google shows
the content results related to search query including video thumbnails mixed in
with text links within the SERP.
Google knows that a majority of
people will see video rather than reading a blog or article for detailed understanding
of their search queries. This thing indicates that a well-optimized video can
be displayed significantly on Google, getting more traffic and helping you
to advertise your brand.
YouTube has its own internal algorithm Like Google that
dictates the order in which videos display in the search results. Keyword relevance, watch time, your
number of subscribers, video length and customer reactions, including comments,
likes and dislikes are the key factors that the algorithm uses when adjusting
these rankings. The following tips and techniques will be effective and helpful
for video optimization.
Provide the Right Types of Content
The effective and quality content
improve the watch time of video. YouTube users are interested to see videos related
to their search. The videos that are just promotional and are unrelated with
your brand will not be successful on YouTube.
You should focus on two basic types
of video e.g. emotional videos that indicate an emotional reaction, such as
inspirational videos and educational
videos that provide information and instructions to viewers. YouTube
visitors search videos according to their needs, so the videos should contain
content that addresses these needs. The watch
time of video should not be too long. Most of the top videos on YouTube are
around three minutes long.
Make Video Content Easy
for Google and YouTube
The
video content should have relevant information and major keywords so that Google
and YouTube can easily understand your video content and make decision video
ranking.There are few steps to create an easy and understandable video content.
- The video title should contain
major keywords for which you want to rank your video.
- The tags, keywords and ample
should be used wisely so that the YouTube viewers get the required video
easily.
- The video description should be
lengthy having a number of hundred words and sufficient relevant keywords. This
thing will optimize your video for YouTube and Google and will result higher
ranking on the first page of a general Google SERP.
- The use of closed captions and
uploading a transcript improve the value of your video. The inclusion of these
features also makes it easier for customers to use your information as they want,
such as watching the video on mute not to disturb coworkers.
- Your brand’s well-developed YouTube
channel page with sufficient subscribers also contribute to maintain your position
in the industry, which can help improve your rankings and make it easier for
you to attract new viewers.
Create
a Strong Call to Action
When visitors watch your video, this
is the ideal time for you to make call to action (CTA) and encourage them to visit
and see more videos that you have to offer. YouTube annotations can be a great
place for a CTA. The annotations should be useful and relevant for the viewers.
Promote
Your Video on Video Sharing Sites
Promoting video on a variety of
video sharing sites is the final step in optimization. Once your video has been
marked up now it is up to you to encourage viewers and maximize its online exposure. Promote your video through a
variety of social media accounts, including your Google+ page, linkedIn,
twitter and Facebook. Embed the video on your blog and company website. Encourage your followers to interact with the
videos, by sharing them with others and commenting on them. When people comment
and react to the video, it adds value for your video ranking.