New Generic Top Level Domains' growth

The New Generic Top-Level domains are developed to enhance business owners’ choice and competition in the domain name registration market. A  Generic Top-Level Domain is an extension like .net, org, or .com. Now in this competitive marketing era a lot of new generic top-level domains (gTLDs) are emerging as .co, .party, .names and many more. The Internet Corporation for Assigned Names and Numbers (ICANN) is established to offer framework for introducing and promoting a competitive background for domain-name registration. In 2005, ICANN's Generic Names Supporting Organization (GNSO) started a policy for the introduction and development of new gTLDs. The main policy-making body for generic top-level domains is GNSO that encourages global participation in the technical management of the Internet. Over nine million domain names have been registered in the new gTLD program globally.

TLDs as a strategic factor of branding and marketing 

There are great opportunities to establish a TLD that is suitable for business identity. TLDs have become a strategic element of branding and marketing. These new gTLDs are getting space in helping businesses to connect with their target audiences. The companies can find a domain names which directly explain their business, industry, band and product with the help of new gTLDs. The new TLDs are beneficial for the consumer in this sense that new TLDs offer better availability for their required brand when they search for new product and service solutions. Now TLDs have become marketing tools for companies to boost their brand image, generate leads, build awareness and differentiate themselves from other brands.

TLDs Trends

The use of new TLDs and their future application are latest and newest TLDs trends. The new TLDs are becoming popular with the advancement in internet marketing because the registration growth of new gTLDs is increasing significantly. Now more customers and businesses come online and this thing contributes more in the growth of domain name registration industry.

Another more newest TLDs trend is that global brands such as Samsung Sony, and Barclay's are introducing their own new gTLDs to get more place in online market globally and to enhance their brand efforts.  Some top business companies like Google and Apple are also using new gTLDs like .abc, .xyz, .NEWS respectively. Recently according to Apple it generates 40 million users for its .NEWS domain, it indicates new gTLDs are working. 

The evolution continues

These tremendous results predict that the online businesses will adopt the new marketing and branding strategies for their companies. It also appears that ICANN will continue to re-evaluate the use of gTLD with including new standards to identify companies online.

Responsive website design tools

The tools and techniques used for website designing make your life easier as a designer. Now in this advanced technological era the use of static mockups is not more useful and there is no distinguished line between designers and developers. The era of the HiDPI screen is dominating our devices, and designers are doing efforts to develop such advanced processes and designs that are easily available to these latest devices.

The set of web designing tools consist a variety services and apps that improve the speed and quality of work. Some designing tools are more basic that guide you to draw rough design and create a style guide for a project. The latest and newest tools consist of lot of interactive features, animations for prototypes, collaborative features for easily discussing, sharing, and presenting designs, without overloading the inbox. The advanced tools used in website designing are as following:

• Atomic is a web designing tool to create a design in browser on PCs and Macs both, and then share designs on all types of devices including the Apple Watch. The use the collaborative abilities of Atomic make it easy to spin out a framework and send it to client for approval.
• Avocode makes a distinguished line between developers and designers. The use of this tool makes it easy to export sketch and Photoshop designs into Avocode, with all elements.
  
• Apple Watch Wireframe Kit is a valuable addition in web designing tools. This tool is used to provide additional services to clients to check how the content would be visible on the Apple Watch.
• Form is a worthy addition to prototyping toolkit. This tool is helpful in creating prototypes for a variety of devices and then adding all the essential animation and interactive effects to show your designing services to your clients.
  
• Frontify is a piece of software that guides designers about creating branding and style for their projects. Te choice of colors is also available with this tool. Frontify Style Guide gives an attractive and easy way to document the colors, fonts etc for your project and the workspace tool makes it easy to create and share designs.
• Macaw is a code savvy web design tool. This tool provides guide about coding techniques. The user interface of this tool looks like Photoshop. The creation of responsive designs is a key feature of Macaw.
  
• Marvel is a code-free design, collaborative and prototyping tool. The transition between pages or slides can be handled through use of timers using this tool.
• Origami is prototyping and free wireframing tool which is created by Facebook team to design their famous products like Messenger and Instagram. This tool is available on iOS, Mac and Apple device.
  
• Pixate is used to simplify the process to create mobile first website prototypes and realistic mobile app and without writing any code. The designs can be created on desktop by connecting your iOS or Android mobile device, and then can be seen on smartphone.
• PowerMockup is a web design tool that is helpful in delivering presentations and collaborating with less technical clients. PowerMockup has a lot of UI elements having power point shapes.

  
• Relay is used to make designing process faster and into a more collaborative space. Relay works with the Chrome browser, Adobe CC web designer apps, Sketch, Mac OS X and its screenshot taking capabilities.
• UXPin is a tool chosen from the planning stage. The popular features to prototypes can easily be added through the UXPin library of elements. These elements include animated navigation drawers popular in today’s mobile sites and apps, fading menus, and animated carousels.