SEO Expert and its Importance

Company who establish new websites or already have established websites and want to increase traffic on the websites and improve ranking on search engine then this company will hire a social expert. Social Expert makes the website user friendly through informative contents using attractive titles, keywords and description. SEO Expert has main and clear object that how to increase the Traffic on the website and improve in ranking through Search Engine Result Page (SERP).

SEO Expert will increase the traffic on website and improve ranking through some useful techniques. These techniques will be according to Search Engine rule and regulation. SEO Expert is constantly monitors the changes in algorithm of different search engine and always stay in touch with SEO community for knowledge.

 

Here are some techniques which SEO Expert used

• Keywords and Meta Tags (Using strong keywords and tags in a way to increase search engine traffic)
• Mobile Friendly Design
• User Attractive Content
• Website Structure (In a way that search engine can easily crawl and index the content)
• Ranking and status Report monitoring
• Link Building

SEO Expert knows that website layout design put its 1st impression on user. Some websites are too elegant and normal for internet surfers. They can simply reach on those websites and will come out even without making a single click.

Search Engines’ algorithms are very effect but as we know that they are not human but software who read the content for their own interest. SEO Expert does not approve website layout design which is so advanced that even search engine will not crawled the content of website accurately and at last indexing will be in low rank.

SEO Expert make sure that content should have a keyword density of almost 1 to 3%. But some of them follow different criteria related to content and keywords.

Importance

SEO Expert provides an inclusive approach for combining useful and current SEO techniques and methods. They always able to direct accurately that which strategies are needed to optimize a website. Time is money so expert make sure that work will be done time. All work will be done in allocated budget. He/she will make sure no extra cost is needed.

Having clear objectives, experts optimize a website. These objectives are totally based on tried and test methods and they take responsibility for increasing number of visitors on websites. Expert use different strategies in structure of websites to make it more users friendly. They use different keywords, attractive title and description. Contents which they approved are totally user friendly. Content is still the King. Keyword plays a very important role in increasing traffic to a website.

A Structured approach to Software Developmet

Software development is the process of programming, testing, debugging and maintaining an application that results in software product. Software development is step by step method. Different methodologies are used for the development of software e.g. AJAX and Waterfall approach.

Software is developed for variety of purposes but the main purposes of software development are to meet specific need of a user’s.

 Software Development Methodology

There are variety of software development approaches are being used by developers but each of the methodology has its own strengths and weaknesses.  Software development methodology is a structured and well-engineered process. Most methodologies share the combine stages that are

·         Requirement Analysis
·         Planning
·         Designing
·         Coding
·         Testing
·         Deployment and Maintenance

·         Requirement Analysis Phase

Requirement analysis is the phase in which requirement engineers determines the needs or requirement for the development of new or altered product. Different requirements of different stakeholders can conflict with each other. But it is a task of an requirement engineer to analyse, document, validate and manage the software requirements.

Requirements can be of different types:

·    
·         Architectural Requirements
·         Structural Requirements
·         Behavioural Requirements
·         Functional Requirements
·         Non-functional Requirements
·         Core Functionality and Ancillary Functionality Requirements
·         Performance Requirements
·         Design Requirements
·         Derived Requirements
·         Allocated Requirements

Planning Phase

During planning phase you decide what you want to do, what is the problem and what is its solution. In planning phase we define the scope of our project or product. The basic activities that are involved in planning phase are:

• Define the problem, propose its solution and identify the resources and capital required.
•  Generate alternative solutions.
• Picking up a good development strategy that helps your product beat your competitor’s product.

Design Phase

Once the requirements have been gathered and resources and other capitals are defined. The next step is to produce the initial design of your product.

It is also called logical designing. In design phase we design the system architecture that helps has evaluate the software and hardware requirements also. Design development can be done in variety of ways some of which are Data Flow Diagrams, UML schemas, Prototyping and Diagramming.

Coding Phase

Coding of design is done in a computer language. In coding phase, all the code is written and then run on computer. If Hardware is required, hardware configuration is done. The product or project is prepared to run in an operational or user environment.

Testing Phase

Different components of the system are integrate together and then testing is applied on individual components and subcomponents. A component is tested by giving different inputs and the resulted outputs are then recorded in order to deduce results. Testing have different types, some of them are Black box testing, White Box testing, Integration testing and Load testing.

Deployment and maintenance

After the successful testing product is then delivered to the customer for their use. Deployment usually Includes Customization and Installation. Maintenance is the process of checking product’s faults and drawbacks and improve it for the future use. Maintenance is the process of evaluating System’s performance.